The relaxing Hornimans spot that encourages us to seek well
Dec 20, 2023 12:01:03 GMT 8
Post by account_disabled on Dec 20, 2023 12:01:03 GMT 8
The pandemic has awakened in many people the need for self-care and the search for well-being, either through physical exercise, healthy food or carrying out activities that produce peace and tranquility. The new Hornimans campaign , created by M&C Saatchi , focuses on this idea of acquiring positive habits . Under the brand positioning “You feel good and it shows ,” the tea and infusions brand invites the audience to maintain those healthy practices that make them feel good both inside and out. With this purpose, it brings us closer to the homes of different women who follow a good lifestyle and who enjoy a moment of disconnection thanks to Hornimans.
Thus, for example, we see how one of them has taken to baking her own bread, while another denies her attachment to the mobile phone and another is encouraged to play sports. A Hornimans Phone Number List campaign that wants to connect with the well-being of consumers This initiative's main purpose is to encourage all those people who have taken better care of themselves in recent months to not lose those newly acquired habits with the gradual return to normality. Through this work, M&C Saatchi, the agency responsible for the account since 2017, seeks to strengthen the brand's presence in the market by connecting with the values and lifestyle of consumers .
That is why it will focus on the different Hornimans ranges, such as the functional range, with products such as InfuRelax or Slim Tea, or the superfood range, which has varieties of ginger, blueberries or turmeric. The campaign began to be broadcast at the beginning of April and will be active throughout the year in two waves, from April to July, and from September to December. It has television advertisements of various lengths, graphics in magazines, overlays on television and moments in Espejo Público, Pasapalabra and La Ruleta de la Suerte. DATA SHEET Advertiser: Jacobs Douwe Egberts (Hornimans) Agency: M&C Saatchi Executive Creative Director: Andrés Martínez Creative Directors: Matías Visciglia and Miguel Moreno Art Director: David Martínez Graphic Designer: Gabriel Rodríguez Production company: República Coconut Sound/Locution: The Global Media Office
Thus, for example, we see how one of them has taken to baking her own bread, while another denies her attachment to the mobile phone and another is encouraged to play sports. A Hornimans Phone Number List campaign that wants to connect with the well-being of consumers This initiative's main purpose is to encourage all those people who have taken better care of themselves in recent months to not lose those newly acquired habits with the gradual return to normality. Through this work, M&C Saatchi, the agency responsible for the account since 2017, seeks to strengthen the brand's presence in the market by connecting with the values and lifestyle of consumers .
That is why it will focus on the different Hornimans ranges, such as the functional range, with products such as InfuRelax or Slim Tea, or the superfood range, which has varieties of ginger, blueberries or turmeric. The campaign began to be broadcast at the beginning of April and will be active throughout the year in two waves, from April to July, and from September to December. It has television advertisements of various lengths, graphics in magazines, overlays on television and moments in Espejo Público, Pasapalabra and La Ruleta de la Suerte. DATA SHEET Advertiser: Jacobs Douwe Egberts (Hornimans) Agency: M&C Saatchi Executive Creative Director: Andrés Martínez Creative Directors: Matías Visciglia and Miguel Moreno Art Director: David Martínez Graphic Designer: Gabriel Rodríguez Production company: República Coconut Sound/Locution: The Global Media Office